In today’s market competition, you will just blend into obscurity if you don’t stand out. This is especially true for owners of holiday villas in Bali. One way to stand out is to create a specific niche. Instead of building a cookie-cutter villa that looks like hundreds other, go unique with your niche and target a specific market. It is more important than ever to build your own brand and appeal to specific audiences.
Targeting a tiny, well-defined subset of the overall rental market is what we call “niche marketing.” People who opted out of staying in hotels in favour of renting a villa in Bali instead used to represent a small but distinct subset of vacationers; however, as vacationing preferences have broadened, vacation rental homes have grown increasingly popular.
Figure out what you love doing
Consider what makes you happy and incorporate that into your rental. Make your passions—be they sport fishing, scuba diving, or grilling—the highlight of your guests’ visit.
Know your customers
Digital environments make it simple to record data from the sales and booking processes, so you can learn all about your clients and focus on the subset of them who account for the vast bulk of your revenue.
Learn about your competitors
Prospective guests may also be assessing the offerings of nearby competitors in addition to your own. When you know what your rivals are up to, you may go in a route that is both distinct and effective in luring your ideal customers.
Offer different solutions
Check for issues that you can fix. Some vacation rental owners near stations, for example, offer hourly stay for travelers who just want a quick rest before catching the train. You can also try another unique solutions for your Bali holiday villas, like “glamping” villa at the mountain, kids-friendly villa, dog-friendly villa, eco-villa with minimal carbon footprint, and more. Opportunity of this sort can be discovered through the use of keyword research. These could be issues that frequent guests have, or amenities that many people are looking for but haven’t found yet.
Making your Bali holiday villas suit your niche
Finding your target demographic is the first step in catering to their needs at your property. This can be achieved in a variety of ways:
Furnishings your Bali villa
You may like sleek and contemporary fixtures, ones that are practical and kid-friendly, or even the height of luxury.
Decorating
The colours and themes you use in your holiday villa in Bali should not only reflect your personality, but also the tastes of your target demographic. Make sure to design a “Instagramable” area, which can also be used to recycle user-generated content for your social media profiles, if your target audience consists of cool, young people.
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Listings
The best way to reach your target market is to use the channels they frequent and to write your listing in a manner they will appreciate. It’s also important to include relevant details, such as the fact that your resort has cribs and high chairs for guests with young children. You can also let your Bali vacation villa “speak for itself” by commissioning a professional photographer to take pictures that are in keeping with your brand’s overall style.
Make something memorable for your visitors
Depending on your target market, you can make a beneficial impact while upselling more services and earning a substantial commission. There are many ways to diversify your services and attract more customers, such as referring families to a dependable airport transfer service like Welcome Pickups, providing gourmets with a welcome basket stocked with fresh local produce, or providing your upscale guests with in-house catering from a talented local chef.