You think that you have done every digital marketing efforts you can do to promote your vacation rental business in Bali. Building a website? Done. Taking good photos for Instagram and write clever caption? Check. Running social media ads campaign? Also check. You have done everything down to researching the right hashtags, but you haven’t get the sales you want. Maybe it’s time to start writing a blog to further promote your luxury villa rental Bali.
The creation of a blog is an essential component of a vacation rental’s digital marketing strategy.
Writing great blog posts, on the other hand, appears to be a lot of effort for a busy vacation rental manager. If you’ve ever tried your hand at writing a blog worth reading, you’ll know that it’s easier said than done, and finding an engaging topic for your target audience is even more difficult.
So, why you need to start writing a blog for your luxury vacation rental?
Increase Direct Booking Website Traffic
Nothing beats quality content provided on a regular basis for improving your search engine position and driving traffic to your website.
According to a recent HubSpot survey, 44 percent of online customers start their search with a search engine. Your potential guests are unlikely to be familiar with you. They begin arranging a trip by conducting a Google search for the destination they desire. As a result, your website must be ranked in search engines, particularly Google, in order for potential guests to locate you. Regularly posting useful information on your vacation rental blog will improve the exposure of your website.
Get Your Website Visitor into Leads to Your Luxury Villa Rental Bali
The traffic that comes to your website will be converted into conversions if you have an engaging blog full of good vacation rental blog post ideas. Your visitors will be more interested in communicating with you if your blog content is appealing. It will create a community around your vacation rental business, causing your customers to visit your blog on a regular basis and trust you. As a result, whether they’re looking for a place to stay for their vacations or business trips, your brand will be at the top of their list, depending on your target demographic.
Building Trust Meter with Your Potential Guests
Build trust by freely sharing what you know or have gathered via research with your web visitors and serving as a reliable source of information. Your readers will enjoy interacting with you and gaining knowledge from your blog. For the first thing, you can talk about your vacation rental. If you have a luxury villa with private pool in Bali, for example, you can write about how relaxing it is to spend a day of leisure in your property.
However, you don’t have to talk about your villa rental all the time. You can also talk about things around your area, recommended restaurants to visits, best beaches around the area, itinerary ideas, and many other topics!
We know starting out is the hardest. That’s why we’ve compiled a list of vacation rental blog post ideas to assist you in deciding what to write about and getting started with your short-term rental blogging journey.
Tempting Readers to Book Your Property
Do you know how many travelogues start their travelling journey from reading a blogpost when sitting in their cubicle?
Your blog has the unique ability to pique your readers’ interest in travel and inspire them to arrange a vacation even if they had no intention of doing so. A properly worded description of your location and destination can make people want for and fantasize about your luxury villa rental Bali.
Being the Source for Your Social Media Content
To create a successful marketing plan, you must use all of the resources available to you in a way that highlights and complements one another. Sharing a link to your interesting blog entries on your Facebook, Twitter, and Instagram accounts will encourage your followers to read your blog and contribute to your social media feeds.