Content writing, the blog posts, etc for business site are getting more important today when it comes to talk about digital marketing strategy. Even, there are many business sites that have been transformed from the static web before to be the sites that are regularly posting an article in almost everyday.
Before, we have been introduced to the popular term in online content writing and publication which is “Content is King.” And apparently, it still getting more relevant and useful in digital marketing world until today and I am sure for even years to come.
Content writing is one of the way how your business audiences will know about what you are offering them. The better way you are delivering the stories, the better for your own business. It is also a way how to start the “viral” project for your business industry to spread the words and reach more audiences.
More reasons why content writing in digital marketing is important
Which kind of contents on internet that needn’t a description? Even a single image will need to be titled as the way it is shown the object matter. For social media junkies, we are even put a word and two to describe what the image it is. At least, even we will only included an image with a hashtag, it still being part of how you are delivering the content message.
For further usage, content writing will mostly found as the blog posts that the business sites will mostly published them in their sub-domain along with their various categories and labels.
One interesting thing you may have already know is that, content itself is affecting the way how your customers will take their own actions about your business. Later on, we are calling it as the content marketing to delivery the unique and better messages through the contents you have been published and keeping on promoted to reach more people.
In digital world, it is true that content marketing is an effective way to communicate with audiences and can even encourage them to share forward the contents on their social media so yours will get more exposures (viewers) and so does your business in general.
For short, I have actually been listed some of the benefits that are becoming the reasons why content writing is important for your business digital marketing strategy. They are as below:
1. Audiences need your stories to encourage them to take actions
Have you ever read a blog post that encourage you to do some actions such as click on link and start sign up your email letter, getting the virtual coupon codes, or something else? It is called as the CTA or Call to Action. If you want your audiences to do what you need them to do, then simply tell them so.
But, you will not only telling them what they need to do, you will also need to write the contents and show them why they need to do as you have told them. They need the background of your business story, the amazing ones or something that can put down the tears form their eyes, some funny stories perhaps? Just anything!
If you can really delivering the messages perfectly on your contents, you will still need to write what they need to do. If you need them to buy from you, then simply write as it is. Don’t get this wrong. Online users need to be told about what you will need so they will also know what to do next.
In digital marketing, the more the audiences are spending their time online, the more chances for them to be exposed about the business offers. So, you will really need the great contents to market your business as well as the clear tiny message to encourage them to do something required.
2. What’s the purpose of business site without any recent updates or posts?
Seriously, why even bothering yourself to build the expensive business site if you can’t really post any updates on it? Is that for only online presence that you will put aside of how many your site visitors daily or even monthly?
Business site without any updates just like digging a grave for your own business. It may still run, but you are actually building and digging non sense.
Today, many blogger are even struggling to think about what to be included into their About page while keep on updating random posts in the multi-niche blog. And if you are representing the business through website, what stopping you from uploading an image about what your business have done with a short description?
No matter how thin it is, it still a content rather than just nothing.
Even if you could only post an article a month, that will be a perfect update for your audiences and that’s how you are starting your own business’s digital marketing campaign through its site.
3. Content fuels your site SEO and will really helpful in digital marketing
In case you are wondering how your site can be on top result of Google’s Search Engine Result Pages (SERP), the strategy is called as SEO (Search Engine Optimization).
The purpose is one, how to get the better rank or position on Google since your business site will also get more audiences and they can be converted as your customers as well. As simple as that to involving in a digital marketing through SEO strategy. But to be honest, sometimes it won’t be an easy thing to do.
Contents you have been published on the business blog must be contain various and rich keywords. The more keywords you can rank, the better chance to be on Google’s page 1.
To do that, start knowing how to research the relevant keywords with your business site and see how much the volumes are and how small or high the competition will be.
The good optimized business site will mostly means that it will be a great business to run as well.
4. Your audience will have a reason to share meaningful stories on their social media
How good you are writing the contents, it will also be the reason to encourage your audience to share the stories on their social media. Then, no wonder that your business site will also getting more visitors.
Even, beneficial or meaningful contents will also contributing to optimize your business site so you won’t spend more budget for SEO campaign. It is because your contents will have higher chance to get the free quality backlinks referring from the other sites that are interested to link to your pages.
And, the more users are sharing your business contents or posts, the popular your business site in your industry, too. That’s how smart the digital marketing strategy to be done.
5. Contents are the long-term assets for your business site
There are some important things to realise that your business site is more powerful than you think. It is because there are so many assets your site have. All of the resources codes are your assets, so do its web design, images, videos, articles, traffics, leads or sales, anything that visitors see and all the front-end elements.
For the useful contents that have been published before, they will keep on getting you the daily visitors and sometimes will surprise you with the large amount of readers.
Then, from just an article, it then will let the users to click on the internal links to your business pages or to read the other articles that will let your site get more pageviews and by the time will let your site bounce rate reduced.
The longer the contents are displayed, the longer it will contribute in giving you their benefits.
And that’s how the other major and big companies are doing. They are investing times and budget to build the site assets to increase their business. And to be honest, if you don’t write the contents yourself, some of you may have been hiring the freelance content writers or buying the articles directly, right?
Those how digital marketing is working through content writing and publication. If you still don’t believe that they are beneficial, you may have something better you are offering and investing on.